We'll Help You SELL YOUR HOME
COMMANDING A MARKET PREMIUM FOR YOUR HOME
We know the three keys that make your home sell: pricing strategy, how it shows, and how it's marketed. If you have decided to sell your property, it's crucial to work with an agent you trust to get the job done perfectly.
Working with Greenwood Estates Realty means you're getting a team committed to using the best technology and tested strategies to sell your property - in the shortest amount of time for top dollar. You can relax knowing we will serve you with transparency and communication, as well as with the utmost integrity, professionalism, and warmth. Every property is unique, which means we tailor our strategies to target where buyers are looking and make your property's best characteristics shine with HDR photography and custom content.
Let's Talk Real Estate
MEET WITH AN AGENT TO TALK THROUGH THE SELLING PROCESS
When you meet with me, I'll get to know you and your specific goals. Do you want to sell quickly? Would you rather wait for the “right” price? How important is a seller rent-back? Are you willing and able to consider a few value-enhancing updates (i.e. spend $1 to get $3 back) before bringing your home to market? We’ll discuss all these in depth and more.
This meeting is the perfect time for me to answer questions and to explain the process step-by-step so you know exactly what to expect. Prior to listing your home, you will feel empowered by the knowledge including how your home competes with the specific neighborhood and the broader market, how many buyer showings you can expect the first week on the market, and you’ll have an accurate prediction of how long it will take to sell your home so that you can plan your move accordingly for a smooth, easy process.
OUR PRICING STRATEGY
WE WILL USE ADVANCED "VALUE RANGE" PSYCHOLOGY TO PRICE YOUR HOME
The right price for your property is not determined by us - it's determined by the market. That said, there is a lot we can do to take control and achieve the highest price the market will bear given the size, location, and finishes of your property.
THE VALUE RANGE
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Houses are not commodities like stocks, therefore there is no single value for a home like there is for a stock in the stock market because homes are both unique and have limited sales volume. Consequently, rather than having a single price point, every house has a “value range” for which the home is worth. As a valuation expert, my job is to educate you on the current market, including what makes a home sell for $25K more than its next door neighbor even though they appear to be very similar to the average buyer. After discussing about your property’s value range, we’ll consider the 5 selling strategies I use to market my listings and determine which of the strategies will work best.
We Make Your Listing Shine
PHOTOGRAPHS, VIRTUAL TOURS, AND BESPOKE MARKETING
Today's home buyers are armed with more information than ever. They tell their agents which homes they want to see and they reject listings with too few or poor quality photos almost immediately. It is absolutely vital that your online listing has high-impact photos to make a lasting first impression and create a desire to schedule a showing through their agent.
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Your custom marketing plan will include staging to package your home for the best curb appeal and buyer experience. In addition, my professional photographer will use high dynamic range (HDR) photography with a wide-angled lens to capture images encompassing the beauty of your home and lifestyle of the community. In addition, your property will be visible with powerful online content and marketing collateral including our website, home search portals, and social media sites. We’ll showcase your home on over 100 real estate websites including Zillow, Redfin, Trulia, and Realtor.com because the more places your property is marketed, and the more buyers see your property, the faster it sells - period.
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